Unit 9: AO4-Technology in Radio
For this assessment I will
be: writing about different forms of radio, then I will be talking about the
way radio can be listened to from the way Capital FM chooses to make their
station available to their customers. Lastly, I will be looking at the site
usage on the BBC radio player.
AM, FM and Digital Radio
PURE is a company that
creates digital stations. In order to create the stations and ensure that the
digital take over can be done, the digital version of the station has to cover
the exact same areas that the FM radio stations had coverage over. When this is
then put in place, FM radio will be taken off in two years. This gives enough
time for people to prepare from the switchover and replace their analogue
radios with digital ones.
Two things that PURE have to
do by before deciding to close down FM are:
·
To make sure that at least
90% of the population has digital radio
·
To ensure that 50% of all
people listening is on Digital Radio.
This is to ensure that at
least half of the population are ready for the switchover. By knowing that at
least half of the population are already listening to digital radio shows that
they are already prepared for the switchover.
Digital Radio
This form of radio is a lot
more compressed than normal radio. Information isn’t sent in waves it is sent
in forms of data. These forms of data are compiled into 1’s and 0’s and are
read by the radio and put out a higher quality sound.
This higher quality sound
means that there are still two different signals coming in but the difference
is that one cancels out the information that is not needed so that the final
outcome is just pure sound and not interference.
With digital radio, you can
forget having to remember the station frequency you are looking for because you
will just need to scroll through the station names because the digital radio
has already found the stations you can listen to.
| Digital Radio Screen displaying Station Name |
There is also scrolling text
that the station regularly updates telling you the name of the song and artist
playing, the website to check out for competitions and many other things like
who is coming on the show later on in the day.
Some newer models of Digital
radio might even allow you to pause and rewind digital radio. How this is done
is pretty simple. When you have pressed pause, the radio is saving what is
broadcasting now so that you can listen to it when you press play.
PURE also have their own
portable Digital radios that can do more than you think. They may just look
like simple portable radios but in actual fact is that you can connect it to
you Wi-Fi at home. This will enable the radio to do nothing else but look for
radio stations that are all around the world.
DAB+
This is an upgraded version
of digital radio that is in some other countries which has a better compression
system. Since the UK was the first to change to DAB radio, they won’t be
changing to DAB+ anytime soon. Other countries had waited and stayed on
analogue radio which is why they could change to DAB+ radio.
One of the differences
between DAB and DAB+ radio is that there is no interference. There is also
double the sound quality which is why normal DAB systems cannot receive it.
Normal DAB radios cannot
adapt to DAB+ radio and this would mean that everyone would have to get new
radio systems in order to adapt to DAB+. This is too costly for the UK and would
mean that many radio systems would be wasted. Everyone has already got used to
using DAB radio; it would be a bit too much to ask for if the radio industry
wanted to change again.
Shamira,
ReplyDeleteYou have made a bit of a mistake here - PURE is a company that makes digital radios. It doesn't make stations - it's like Sony or Apple in that it is a manufacturer of hardware.
When you start this section you should begin with an introduction to what digital radio is. That is the way you should introduce the topic.
Also, I don't think you make it very clear what digital radio is. Explain it in terms of be the equivalent of CD quality data being transmitted.
You need to talk about the issues in this area - what are the arguments for and against the digital switchover? Are there some people who think that digital is not a good option? Will it be possible for everyone to switch or will their be barriers?
In addition to this ,you need to be clearer about the difference DAB and DAB+. Make it clear that DAB+ is a more robust system that travels to listener better, whig means there is less chance of interference. Furthermore, the format is able to transmit at a higher sound quality (why is this important for the listener?)
You say that the UK can't move across to DAB+. Why not? What are the main reasons why this can't happen?