Unit 9 AO2 Radio Jobs - Commercial Stations Only

Task 3

Jobs That Are Only For Commercial Radio

Interactive Sales

These are the job roles that will only be on a commercial radio station. They would be in charge of sorting out: banners, buttons, pop ups, email campaigns, and online promotions, to Android handsets, iPhones, iPads and mobile apps. These are things that will only be used by a commercial radio station because they would be promoting their station as well as the other things they have been paid to advertise by other companies. The aim for commercial radio is always to maximise revenues. This is done by getting people to call in for competitions, putting adverts on for other businesses in which they have been paid for, having more listeners than other stations so that they can get more advertising opportunities and mobile apps to get people listening on the go. This Job role is also about selling ad space across their website and through e-mail campaigns.

Telesales

This is a job role in commercial radio that consists of calling up businesses trying to get them to buy some airtime on the station to play their advertisements. The callers must have the skills to show all the benefits of commercial airtime to all types of clients. This wouldn’t be necessary in a Non-commercial station because there is nothing to advertise.

Commercial Programming

The radio station needs to make sure that everything they broadcast fits in with the overall brand and its image so that it fits in with the business. They need to make sure they unleash the ultimate entertainment for their customers. The aim for commercial programmers is to sustain the current brand image the radio station has so it is continuous for the people listening. The reason why this wouldn’t be used in Non-commercial radio is because this also involves broadcasting the advertisements that are aimed at the radio stations listeners.

Insight

These job roles are required to think ahead so that they can predict what’s going to happen to the business in the future to see if it is stable or not. This is determined by forecasts and market changes. This helps the radio station and their clients be prepared for the upcoming changes. This will help them find out when and when not to spend money on advertising campaigns.